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Mridah
Mridah is a jewellery brand centred around handcrafted pieces with a focus on detail, material, and finish. The brand carries a warm, earthy aesthetic, with each product positioned as something personal and considered rather than mass-produced.
Mridah approached us to design an e-commerce experience that carried the warmth and craftsmanship of the brand into a digital storefront. The challenge was to balance visual storytelling with easy browsing and product discovery - ensuring the products remained the focus without overcomplicating the shopping experience.
We designed a streamlined shopping experience that prioritised product visibility, intuitive navigation, and a lightweight browsing flow across devices. The structure was built to support exploration without distraction, helping users move naturally between collections, products, and purchase decisions. The final experience was designed in Figma and developed on WordPress.
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